CMA Category-Manager Exam Questions : Certified Professional Category Manager (CPCM)

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?

A) Regression analysis
B) Exponential smoothing
C) Moving averages
D) K-Means clustering

2. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store.
D) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.

3. What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?

A) To map the mental path shoppers take as they shop a category.
B) To predict how changes in assortment will affect sales.
C) To determine the most popular products in a category.
D) To reflect actual buying patterns and substitutions.

4. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Analyzing online search queries
B) Scanning items at checkout typically tied to Household Loyalty Cards
C) Shipping products from manufacturers
D) Tracking mobile devices in households

5. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Prescriptive
B) Descriptive
C) Generative
D) Predictive

Solutions: