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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns - Differentiate elements that impact message deliverability |
| Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?
A) Sender Authentication Package
B) Web Collect Sign-Up Form
C) Send Throttle
2. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
A) In the Data Extensions folder with sharing enabled
B) In the Shared Data Extensions folder
C) In the Synchronized Data Extensions folder
3. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
A) Bounce Mail Management
B) List Detective
C) Auto-Suppression Lists
4. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
A) The send exceeded the maximum test send threshold.
B) Test sendsare rot recorded on the Send Log Data Extension.
C) A subscriber was not selected in the Subscriber Preview tab.
5. The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
A) Export the journey email analytics.
B) Define a goal for each journey.
C) Review opens and clicksactivity summaries.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: B |



