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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Topic 2: Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Topic 3: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Topic 4: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 5: Activation and Reporting | - Reporting and analytics insights - Data activation workflows |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which three primary pricing models are available when configuring app partners? (Choose three.)
- A. Clients can purchase data according to the specific terms in their contract.
- B. Clients can purchase data on a percentage of spend.
- C. Clients can purchase data on a cost per stamp basis.
- D. Clients can purchase data on impressions set in the central rate card.
- E. Clients can purchase data on a cost per 1,000 impression basis.
Correct Answer: B,D,E 🗳️
Describe the features of an Audience Injection App that uses SDT.
- A. The client shares the audience with you. This will generate an email notification that includes the audience composition.
- B. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
- C. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
- D. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
Correct Answer: B 🗳️
Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?
- A. 8
- B. 4
- C. 3
- D. 6
Correct Answer: D 🗳️
A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?
- A. Submit Taxonomy Maintenance requests to My Oracle Support.
- B. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
- C. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
- D. Use Taxonomy Management in the Partner User Interface.
Correct Answer: D 🗳️
Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?
- A. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
- B. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
- C. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button. - D. Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
- E. Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
Correct Answer: A 🗳️
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