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What Does Salesforce Administrator Certification Exam Consist of?
ADM-201 exam covers all Salesforce software that end users have access to and the configuration perimeters open to administrators across the Sales, Service, and Collaboration Clouds. This test has 60 multiple-choice questions with 5 non-scored ones, with the passing score being 65%. The exam duration is 105 minutes. The normal registration fee is USD 200 whereas the retake fee is USD 100. There are no prerequisites for sitting this exam but attending Salesforce official courses beforehand is strongly recommended by the vendor. Test ADM-201 can be taken onsite at a testing center or online. Passing this exam seals the Salesforce Certified Administrator certificate. Once this one is achieved, one can go on to earn the Salesforce Certified Advanced Administrator certificate later on. It's to be noted that Salesforce certificates are valid for only one year and have to be renewed annually.
Reference: https://trailhead.salesforce.com/en/academy/classes/adm201-administration-essentials-for-new-admins/
Salesforce Administrator Exam Syllabus Topics:
| Section | Objectives | Weights |
|---|---|---|
| Sales and Marketing Applications | - Given a scenario, identify the capabilities and implications of the sales process. (for example: sales process, opportunity, path, and forecast impact.) - Given a scenario, apply the appropriate sales productivity features using opportunity tools. (for example: dashboards, lead scoring, Einstein opportunity scoring, and home page assistant.) - Describe the capabilities of lead automation tools and campaign management. (for example: leads, lead convert, lead assignment rules, campaign and campaign members.) | 12% |
| Configuration and Setup | - Describe the information found in the company settings (for example: company settings fiscal year, business hours, currency management, default settings). - Distinguish and understand the administration of declarative configuration of the User Interface. (for example: UI settings, app menu, list views, global actions, Lightning App Builder). - Given a scenario, demonstrate the proper setup and maintenance of users. - Explain the various organization Security Controls. (for example: Setup Audit Trail, Login Hours, Session Settings) - Given a user request scenario, apply the appropriate security controls based on the features and capabilities of the Salesforce sharing model. (for example: public groups, org wide default, sharing: roles, subordinates, hierarchy, report and dashboard folders) - Given a scenario, determine the appropriate use of a custom profile or permission set using the various profile settings and permissions. | 20% |
| Productivity and Collaboration | - Describe the capabilities of activity management. - Describe the features of Chatter. - Describe the capabilities of Salesforce Mobile App. - Identify use cases for AppExchange applications. | 7% |
| Service and Support Applications | - Describe the capabilities of case management. (for example: case, case assignment rules, and queues.) - Given a scenario, identify how to automate case management. (for example: support process, case auto-response rules, and case escalation.) | 11% |
| Data and Analytics Management | - Describe the considerations when importing, updating, transferring, mass deleting, exporting and backing up data. - Describe the capabilities and implications of data validation tools. - Describe the options available when creating or customizing a report or report type. - Describe the impact of the sharing model on reports. - Describe the options available when creating and modifying dashboards (e.g., dashboard components, data sources, chart types, Subscribing, running user). | 14% |
| Workflow/Process Automation | - Given a scenario, identify the appropriate automation solution based on the capabilities of the tool. - Describe capabilities and use cases for Flow. - Describe capabilities and use cases for the approval process. | 16% |
| Object Manager and Lightning App Builder | - Describe the standard object architecture and relationship model. (for example: standard object, parent/child, master detail/lookup/junction relationships, and record types.) - Explain how to create, delete, and customize fields and page layouts on standard and custom objects, and know the implications of deleting fields. - Given a scenario, determine how to create and assign page layouts, record types and business processes for custom and standard objects. | 20% |
Who Is Salesforce Administrator Certification Intended for?
The Salesforce Administrator certificate is designed for those already familiar with Salesforce products and who want to help their company reap more benefits by incorporating extra features. Candidates need to know what Salesforce features are offered to end-users and how the Salesforce Certified Administrator can configure them. Applicants should also be able to maintain a business that uses Salesforce applications, fulfill common business needs, and carry out the functions of an administrator using Salesforce tools. Lastly, test-takers should have at least 6 months' experience working as a Salesforce Administrator before they enroll for ADM-201 exam.
What Career Opportunities Can Certified Specialists Get?
With this certification in your resume you can, of course, become a Salesforce administrator and earn an average salary of $68,033 per annum as PayScale claims. However, with the Salesforce Certified Administrator certification under your belt, many more job roles are open to you such as:
- Marketing Manager;
- Data Analyst;
- Project Manager;
- Sales Manager.
- Implementation Specialist;
- Business Analyst;
What's more, these are all high paying positions. According to PayScale.com, Data Analysts can earn anywhere from $44,000 to $85,000 per year, while the income of an Implementation Specialist can be as high as $79,000 per annum. The yearly salary for Business Analysts is around $69,051, whereas that of Project Managers is $95,848. Marketing Managers can make $69,329 per annum and Sales Managers can receive an average annual income of $61,355.
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