Salesforce EEB-101 Exam Questions : Essentials for Marketing Cloud Email Marketers

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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Einstein Engagement Scoring
B) Path Optimizer
C) Google Analytics Audience

2. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Engagement Scoring
B) Einstein Copy insights
C) Einstein Messaging Insight

3. A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Make a copy in each business unit to allow local edits.
B) Select the Edit Globally permission option.
C) Select the View and Send permission option.

4. A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

A) Create from template and choose triggered Send Data Extension template.
B) Select the Use for triggered send' checkbox.
C) Include Subscriber key and Email address field as primary key.

5. A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A) Schedule report to export as a web page.
B) Schedule report and email file to the director.
C) A Schedule report and email the link to download.

Solutions: