Skills measured
- Manage segments and lists (10-15%)
- Manage leads, contacts, and accounts (5-10%)
- Configure Dynamics 365 Customer Voice (10-15%)
- Manage customer journeys (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Configure marketing applications (20-25%)
- Create and manage marketing emails (5-10%)
- Manage events and webinars (10-15%)
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Learning Path 4
This learning path is entitled “Analyze Insights in Dynamics 365 Marketing”. It will give the individuals hands-on experience in a number of tasks, including the following:
- Reviewing the marketing calendar
- Evaluating marketing initiatives with analytics
Microsoft also offers the official instructor-led course – MB-220T00-A: Microsoft Dynamics 365 Marketing. This is a paid training designed for the IT professionals who aspire to gain knowledge and skills in leveraging Dynamics 365 for Marketing. The course tackles the marketing application configuration necessary for business growth. It will also review marketing forms & pages, lead management, segmentation, as well as email marketing messages.
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With in-depth cognizance of Microsoft Dynamics 365 Marketing, the Microsoft MB-220 exam is here to leverage the expertise that any functional consultant and developer requires to accomplish regular operations. To weave success in such a test, having holds of quality study materials like official instructor-led training and books is essential. These study supplies allow an applicant to become exam-ready in an effective manner without plenty of time constraints.
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Manage customer journeys | 20-25% | - Test, publish, and monitor journeys - Design and implement journeys - Implement automation and branching logic |
| Manage segments and preferences | 15-20% | - Manage consent and compliance - Create and manage segments - Manage subscription centers and preferences |
| Analyze insights and reports | 10-15% | - Create and interpret reports and dashboards - Measure campaign performance |
| Manage leads, contacts, and accounts | 1-5% | - Create and manage records - Implement lead scoring and qualification |
| Manage events and webinars | 10-15% | - Integrate with webinar platforms - Manage registrations and attendance - Plan and configure events |
| Manage marketing channels | 25-30% | - Manage text messages and push notifications - Design and publish marketing pages and forms - Create and manage marketing emails |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure integration with other services - Configure forms, pages, and templates - Configure application settings |



