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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) The client's site probably hasn't had any visitors yet
B) Kenny won't see the statistics on the client's site because he's also using Google AdWords.
C) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
D) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.

2. A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended maximum cost-per-acquisition bid. What does the term recommended maximum cost-per-acquisition bid mean?

A) It's the average cost for each conversion.
B) It's the most you're willing to pay for each conversion.
C) It's the ratio of the cost of advertising relative to the profit generated from conversions.
D) It's the average of the keyword bids, weighted by the number of conversions for each keyw ord.

3. Which of the following is used to promote Brand awareness?

A) Keyword tool
B) Google Analytics
C) Google content network
D) Google AdWords

4. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.
B) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
C) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
D) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.

5. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
B) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
C) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
D) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.

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