[Apr 29, 2024] Marketing-Cloud-Administrator Dumps PDF and Test Engine Exam Questions - PassSureExam
Verified Marketing-Cloud-Administrator exam dumps Q&As with Correct 166 Questions and Answers
Salesforce Marketing Cloud Administrator Exam has a range of topics that are covered, including email marketing, data management, reporting, customer data management, and automation. By taking the exam, candidates will develop a practical understanding of specific Marketing Cloud concepts, features, and capabilities necessary to operate the platform, as well as how to use and apply that knowledge in real-world scenarios. As a result, candidates will be able to implement best practice strategies and provide vital insights to their organizations to leverage the Marketing Cloud platform effectively.
Salesforce Marketing-Cloud-Administrator Certification Exam is an industry-recognized credential that validates the candidate's expertise in managing marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification exam is suitable for professionals who want to advance their careers in marketing automation and demonstrate their expertise to potential employers. Marketing-Cloud-Administrator exam covers various topics related to marketing automation and requires candidates to have a solid understanding of Salesforce Marketing Cloud tools and features.
NEW QUESTION # 98
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
- A. Send volume is large enough to maintain a positive or neutral reputation
- B. Pre-warmed IP address can be purchased from Salesforce
- C. Length of time needed to pause sending is greater than one month
- D. All of NTO's accounts should be on the same stack
Answer: A,D
NEW QUESTION # 99
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
- A. Disable the permissions directly within the business unit
- B. Apply a permission set to the business unit
- C. A Assign a role to the business unit
- D. Set default permissions with the restrictions on the business unit
Answer: C
NEW QUESTION # 100
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
- C. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
Explanation:
Explanation
The correct answer is C because File Drop Automation can be used to trigger an automation when a file is dropped on the SFTP, and Import File Activity and SQL Query Activities can be used to import and separate the data into different data extensions. A is incorrect because Scheduled Automation cannot check if the file is present on time. B is incorrect because Scheduled Automation cannot trigger an alert if the file is not present.
D is incorrect because Filter Activity cannot separate the data into different data extensions.
NEW QUESTION # 101
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Application ID
- B. Email Address
- C. Name
- D. Product Code
- E. Subscriber ID
Answer: A,D,E
Explanation:
Explanation
Product code, application ID, and subscriber ID are values that can be used as personalization strings in query string parameters without violating PII regulations. Email address and name are considered PII and should not be used in query string parameters.
NEW QUESTION # 102
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. SQL
- B. AMPscript
- C. HTML
- D. SSJS
Answer: B
Explanation:
Explanation
AMPscript is the skill set that the customer team needs to possess in order for this solution to be viable.
AMPscript is a scripting language that allows marketers to create personalized and dynamic content for emails, landing pages, mobile messages, and more. AMPscript can be used to retrieve data from data extensions, track click activity, populate content areas, and apply conditional logic based on regional market or other attributes.
NEW QUESTION # 103
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. Decryption Activity
- B. Import Activity
- C. File Transfer Activity
- D. Data Extract Activity
Answer: C
Explanation:
Explanation
The File Transfer Activity can be used to decrypt a file on the SFTP server using a PGP key. This activity prepares the file for importing into Marketing Cloud. The other activities do not have the option to decrypt a file.
NEW QUESTION # 104
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define a Delivery Profile.
- B. Define a Sender Profile.
- C. Define custom Reply Mail Management.
- D. Define a Subscriber -specific From Name.
Answer: A,B
NEW QUESTION # 105
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
- A. The data extension is located in the Synchronized Data Extensions folder.
- B. The triggeredSendDataExtension data extension template was used.
- C. The wind relationship links SubscriberKey to Subscribers on Email Address
- D. The data extension is located in the Salesforce Data Extensions folder.
Answer: D
NEW QUESTION # 106
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
- A. Deselect 'Exclude API Users From Password Expiration'
- B. Select 'Enable Audit Trail Data Collection'
- C. Deselect 'Enable Username and Password for Web Services'
- D. Select 'Identity Verification'
Answer: C
Explanation:
Explanation
The security setting 'Enable Username and Password for Web Services' allows users to access the API with their Marketing Cloud username and password. If this setting is deselected, users will need to use an API user or an installed package to access the API
NEW QUESTION # 107
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
- A. Define a Delivery Profile.
- B. Define a Sender Profile.
- C. Define custom Reply Mail Management.
- D. Define a Subscriber -specific From Name.
Answer: A,B
Explanation:
Explanation
Send classifications require defining a sender profile and a delivery profile. A sender profile defines the From Name, From Email, and Reply Email for an email send. A delivery profile defines the IP address, domain, and header and footer information for an email send. Defining a subscriber-specific From Name and custom Reply Mail Management are not necessary for creating send classifications.
NEW QUESTION # 108
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Deploy separate Publication Lists for each region within one account
- B. Filter data view permissions at the subscriber level
- C. Deploy Multi-Org with a single Marketing Cloud Account
- D. Separate regions into business units and apply Subscriber Filters
Answer: D
NEW QUESTION # 109
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Edit permissions and deselect Deny for Email Sending!
- B. Remove the Marketing Cloud Viewer Role
- C. Edit permissions and Grant permissions to Send
- D. Add the Role Marketing Cloud Channel Manager
Answer: C
NEW QUESTION # 110
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
Choose 2 answers
- A. Decimal
- B. Text
- C. Boolean
- D. Number
Answer: A,B
NEW QUESTION # 111
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
- A. Einstein STO
- B. Wait Until Date
- C. Engagement Split
- D. Join
Answer: D
NEW QUESTION # 112
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
- A. Email Address
- B. 18-digit Contact ID
- C. 15-digit contact ID
- D. Numeric Subscriber ID
Answer: B
NEW QUESTION # 113
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2 answers
- A. Publication Lists
- B. Groups
- C. Data Extensions
- D. Lists
Answer: A,D
NEW QUESTION # 114
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword has too many characters
- B. Keyword fails to meet content standards
- C. Keyword is a reserved word
- D. Keyword is used within another business unit
Answer: D
Explanation:
Explanation
The issue that the admin could be facing when entering the desired keyword CELEBRATION is that the keyword is used within another business unit. A keyword is a word or phrase that subscribers can use to interact with NTO via SMS messages, such as opting in or out of a text message program. A keyword can only be used by one business unit within Marketing Cloud, so if another business unit has already claimed CELEBRATION as their keyword, then it will be unavailable for other business units1. The other options are incorrect because:
* Keyword is a reserved word. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION is not a reserved word in Marketing Cloud. A reserved word is a word or phrase that has a special meaning or function in Marketing Cloud and cannot be used as a keyword by any business unit1. Some examples of reserved words are HELP, STOP, JOIN, and INFO1.
* Keyword has too many characters. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not have too many characters for a keyword. A keyword can have up to 15 characters in Marketing Cloud, and CELEBRATION has only
11 characters1.
* Keyword fails to meet content standards. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not fail to meet content standards for a keyword. Content standards are guidelines that NTO should follow when choosing a keyword to ensure that it is relevant, appropriate, and compliant with their industry and market regulations1.
CELEBRATION does not violate any content standards for a keyword, as it is not offensive, misleading, or illegal.
NEW QUESTION # 115
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Setting up the Data Structure
- B. Enabling Mobile Connect
- C. Configuring Journey Builder
- D. Managing the Enhanced SFTP
Answer: A,D
Explanation:
Explanation
Setup Assistant covers the following two topics:
Setting up the Data Structure. This topic provides information and resources for configuring the data structure in Marketing Cloud, such as creating data extensions, importing data, setting up data retention policies, and managing subscriber status.
Enabling Mobile Connect. This topic provides information and resources for enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting up short codes or long codes, creating text messages, and sending text messages. The other options are incorrect because:
Configuring Journey Builder. This is not a topic that Setup Assistant covers, as Journey Builder is a product that allows NTO to create and manage customer journeys across various channels, such as email, mobile, social, or advertising. However, Setup Assistant does not provide information or resources for configuring Journey Builder; it only provides information or resources for configuring Marketing Cloud products that are included in the core subscription.
Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as Enhanced SFTP is a feature that allows NTO to securely transfer files between Marketing Cloud and external systems using SFTP protocol. However, Setup Assistant does not provide information or resources for managing the Enhanced SFTP; it only provides information or resources for managing Marketing Cloud products that are included in the core subscription.
NEW QUESTION # 116
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
- A. Data Filters
- B. Journey
- C. Measures
- D. SQL Queries
Answer: C
NEW QUESTION # 117
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Salesforce Marketing-Cloud-Administrator certification exam is ideal for professionals who are looking to enhance their career in the marketing industry or for those who are already working with the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification is recognized globally and is highly valued by employers as it demonstrates the proficiency of an individual in managing and administering the Marketing Cloud platform. Marketing-Cloud-Administrator exam consists of 60 multiple-choice questions and has a duration of 105 minutes. The passing score for Marketing-Cloud-Administrator exam is 65%.
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