Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720 Exam Questions

  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Aug 21, 2026
  • Q&As: 90 Questions and Answers

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Configure Microsoft Dynamics Marketing20%- System configuration and setup
  • 1. User and security configuration
    • 2. Marketing application settings
      Email Marketing and Customer Journeys20%- Email marketing execution
      • 1. Customer journey automation
        • 2. Email templates and personalization
          Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
          • 1. CRM data sharing
            • 2. System interoperability
              Marketing Campaign Management20%- Campaign creation and execution
              • 1. Campaign planning and setup
                • 2. Campaign tracking and monitoring
                  Analytics and Reporting10%- Marketing performance analysis
                  • 1. Reporting dashboards
                    • 2. Campaign analytics and KPIs
                      Manage Leads and Segmentation20%- Lead management lifecycle
                      • 1. Segmentation and targeting
                        • 2. Lead creation and scoring

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. Which statement about reviewing and approving routed items is true?

                          A) Approvers can update their comments for items that have completed the approval process.
                          B) Approvers can provide comments for an item until the approval process is complete.
                          C) Approvers can provide comments for an item until another approver provides comments
                          for that item.
                          D) Approvers can provide comments and select the status for an item only once.


                          2. You are creating a job request template.
                          Which two confirmation email message fields can you modify? Each correct answer presents a complete solution.

                          A) Recipient
                          B) Sender
                          C) Body
                          D) Subject


                          3. You create an event in Microsoft Dynamics Marketing.
                          Which date range specifies the period during which contacts can register for the event?

                          A) event start and end dates
                          B) registration start and end dates
                          C) exhibit start and end dates
                          D) item start and end dates


                          4. You plan to modify a file that is stored in Microsoft Dynamics Marketing.
                          You need to ensure that no one else modifies the file while you are working in it.
                          What should you do?

                          A) Lock the file.
                          B) Restrict file download.
                          C) Change the file status.
                          D) Change the file type.


                          5. As part of a marketing campaign, you send an email marketing message to the contacts associated with a marketing list.
                          Where can you track the performance of the email marketing message?

                          A) the marketing list
                          B) the Email report
                          C) the email marketing message record
                          D) the campaign record


                          Solutions:

                          Question # 1
                          Answer: C
                          Question # 2
                          Answer: B,C
                          Question # 3
                          Answer: A
                          Question # 4
                          Answer: D
                          Question # 5
                          Answer: B

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