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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. Which statement about reviewing and approving routed items is true?
A) Approvers can update their comments for items that have completed the approval process.
B) Approvers can provide comments for an item until the approval process is complete.
C) Approvers can provide comments for an item until another approver provides comments
for that item.
D) Approvers can provide comments and select the status for an item only once.
2. You are creating a job request template.
Which two confirmation email message fields can you modify? Each correct answer presents a complete solution.
A) Recipient
B) Sender
C) Body
D) Subject
3. You create an event in Microsoft Dynamics Marketing.
Which date range specifies the period during which contacts can register for the event?
A) event start and end dates
B) registration start and end dates
C) exhibit start and end dates
D) item start and end dates
4. You plan to modify a file that is stored in Microsoft Dynamics Marketing.
You need to ensure that no one else modifies the file while you are working in it.
What should you do?
A) Lock the file.
B) Restrict file download.
C) Change the file status.
D) Change the file type.
5. As part of a marketing campaign, you send an email marketing message to the contacts associated with a marketing list.
Where can you track the performance of the email marketing message?
A) the marketing list
B) the Email report
C) the email marketing message record
D) the campaign record
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B,C | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: B |



