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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Ad Formats and Creative | - Image and video ad formats - Responsive display ads |
| Audience Targeting | - Demographic and affinity audiences - In-market and custom intent audiences |
| Measurement and Performance | - Campaign reporting and analytics - Attribution models and performance evaluation |
| Display Advertising Fundamentals | - How Display campaigns work - Google Ads Display Network basics |
| Bidding and Optimization | - Conversion tracking and optimization - Smart bidding strategies |
Google Display Exam Practice Test Sample Questions:
Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?
- A. Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
- B. Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
- C. Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
- D. Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.
Correct Answer: A 🗳️
Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?
- A. Manual CPC bidding
- B. CPA bidding
- C. CPM bidding
- D. Automatic CPC bidding
Correct Answer: B 🗳️
Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?
- A. It helps to ensure that searches with similar spelling would not appear on search results.
- B. It helps to ensure that an ad will appear when users search for an opposite keyword.
- C. It helps to ensure that an ad will appear along with competitors' ads.
- D. It helps to ensure that ads would not appear on irrelevant searches.
Correct Answer: D 🗳️
You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?
- A. You can create a report for YouTube ads through the YouTube ads placement feature.
- B. You can create a report for YouTube ads through DART for Publishers.
- C. You can create a report for YouTube ads directly through the Google AdWords reporting fea ture.
- D. You can not create a report specific to YouTube ads.
Correct Answer: C 🗳️
Ben has created 60 videos for YouTube that he uses to promote his software training company. The
videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?
- A. Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
- B. Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
- C. Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
- D. Ben cannot use YouTube insight because his videos are not promoted videos.
Correct Answer: B 🗳️
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