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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Ad Studio | 12% | - Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation |
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Send Time Optimization - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Copy Insights |
| Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - MobilePush tools and functionalities - Mobile Studio configuration and usage |
| Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Journey Orchestration | 25% | - Entry sources and audience evaluation - Activities and decision splits - Journey design and best practices - Reporting and performance analysis - Comparison between Datorama and Google Analytics |
| Triggers | 7% | - Data extension and trigger management - SOAP and REST API triggers - Event-driven automation |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?
A) Financial Hierarchy
B) Role Hierarchy
C) Sharing Rules
D) Industry Rules
2. How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
A) Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
B) Use an api to create record in sales cloud directly from the ecom site
C) Sales cloud entry audience in journey builder
D) Use a api to trigger journey directly from ecom site and use email address as subscriber key.
3. What is supported as a managed account in Social Studio?
A) Amazon
B) Reddit
C) Google My Business
D) Yelp
4. Which user role can beused to set up single sign-on in Social Studio?
A) Editor
B) Environment Owner
C) Full User
D) Super User
5. Which two functions does Einstein Copy Selection do for marketing campaigns?
A) Determines how many subscribers will engage with the message.
B) Send personalized content for each customer when they open email messages
C) Analyze click results to find out which assets spark the most engagement among customers
D) Use aggregate daily engagement metrics to optimize content for the next day
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: A,C | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: B,C |



