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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Overview and Key Concepts | 12% | - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization |
| Administration and Governance | 20% | - Understand compliance and security considerations - Manage integrations with Marketing Cloud - Monitor system health and troubleshooting - Manage user roles and permissions - Configure system settings and preferences - Implement data governance policies |
| Campaigns and Experiences | 24% | - Configure audience targeting and segmentation - Implement decision logic and rules - Create and manage campaigns - Set up triggers and response handling - Create and test campaign variations - Build experiences using drag-and-drop editor |
| Audience Management | 16% | - Configure dynamic audience membership - Build audience criteria and filters - Use profile attributes and engagement scoring - Implement catalog-based recommendations - Create and manage segments |
| Reporting and Analytics | 12% | - Analyze campaign performance metrics - Create and customize reports - Navigate and use the Reports dashboard - Interpret engagement and conversion data |
| Implementation and Configuration | 16% | - Configure user and visitor authentication - Set up data collection and event processing - Set up and configure the Web Media Manager - Implement JavaScript beacon and tag management - Configure campaign areas and zones |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. When using B2B Detect, which two options are valid account origins?
A) Time of day
B) Account Domain
C) Customer date of birth
D) IP address
2. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A) Variation
B) Booster
C) Ingredients
D) Exclusion
3. How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
A) 300 total between filters and goals
B) Unlimited
C) 64 total between filters and goals
D) 25 filters and 25 goals
4. How does IS define web template?
A) The events and behavior of what will be captured on the websites
B) An area on your site that a developer has configured.
C) A repeatable framework used to create a web campaign
D) A google Chrome Extension
5. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
A) Use machine learning to serve product/ content recommendations in email sent by your ESP
B) Manually sync data from Interaction studio to service cloud
C) The agent uses a customized next best offer widget powered by the interaction studio connector
D) Leverage service cloud to inform IS in real-time
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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