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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sitemap | 18% | - Catalog and page mapping - Unified customer profile building - Content zones configuration - Sitemap design and best practices - Web SDK implementation |
| Data Integration | 14% | - Event API usage and configuration - Salesforce Connector integration - Data flow management within and outside the platform - ETL feed system implementation |
| Activation | 18% | - Campaign creation and execution - A/B testing setup and analysis - Campaign optimization and measurement - Open-time email campaigns - Mobile and server-side campaigns |
| Solution Overview | 16% | - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization - Real-time interaction management use cases |
| Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Segmentation | 18% | - Segment export and integration with Journey Builder - Segment performance reporting and analytics - Segment creation and management - Segment rules, filters and goals configuration |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. ETL feeds must follow explicit specifications and require which type of file format?
A) CSV
B) JSON
C) Text
D) Binary
2. Which three components of a recipe are optional when configuring a new algorithm?
A) Decisions
B) Variation
C) Exclusions
D) Ingredients
E) Boosters
3. What would a marketer include if they want to ensure they display recommendations from more than one category?
A) Variation
B) Booster
C) Exclusion
D) Ingredient
4. How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?
A) 30 seconds
B) 1 second
C) 30 milliseconds
D) 1 minute
5. What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
A) Templates
B) Campaigns
C) Segments
D) Recipes
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B,C,E | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: A,B |



