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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Creating & Customizing Reports | 25% | - Predefined reports and dashboards - Filters, segments, and date ranges - Report editor and custom tables - Scheduling and sharing reports |
| Introduction to Measurement & Reporting | 15% | - Reporting interface navigation - Importance of measurement strategy - Key metrics and dimensions |
| Conversion Tracking & Attribution | 20% | - Linking Google Ads with Analytics - Attribution models overview - Setting up conversion actions - E-commerce and value tracking |
| Performance Analysis & Interpretation | 30% | - Impression share and competitive metrics - Campaign, ad group, keyword analysis - Device, location, and audience insights - Identifying trends and anomalies |
| Advanced Tools & Optimization | 10% | - Data Studio / Looker Studio integration - Using reports to optimize campaigns - Automated reports and alerts |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?
- A. Disapproved
- B. Ineligible
- C. Eligible
- D. Paused/Deleted
Correct Answer: B 🗳️
You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?
- A. var google_conversion_format
- B. var google_conversion_value
- C. var Google_conversion id
- D. var google_conversion_language
Correct Answer: B 🗳️
You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?
- A. Clicks
- B. Average CPC
- C. CTR
- D. Impressions
Correct Answer: C 🗳️
Joey has installed the Google Analytics code into all the pages of her site. She wants to make certain she has installed the code properly. Which of the following is the most efficient method that Joey can use to confirm she has installed the Google Analytics code properly?
- A. She should use the Google AdWords Editor to test each page of her site.
- B. She should use the SiteScan tool on her site.
- C. She should use the Google Analytics Test feature on the Google Analytics home page.
- D. She should visit each page of her site and then compare the traffic in Google Analytics cent er.
Correct Answer: B 🗳️
Which of the following is a keyword used to eliminate unwanted clicks?
- A. Ineligible keywords
- B. Positive keywords
- C. Eligible keywords
- D. Negative keywords
Correct Answer: D 🗳️
Maxwell 
Olivia 
Ansel 
Blanche 
Marshall 
Jay 
Fitch 
Martina 
Bruce 
Bruce 
Boyd 
Hilary 
Xavier 
Levi 
