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Marketing Cloud Administrator Certification Exam Requirements are as follow
A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.
The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:
- Evaluate the quality of the data.
- Account monitoring (super messages, users, activities) (audits, reports, notifications)
- Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
- Configure Marketing Cloud products (manufacturers, studios)
- Management of subscriber data
- Identify best security practices for managing data, users and authorizations.
- Troubleshoot account setup and user request issues
- Implementation of account configuration, including business unit structure, permissions and security.
- Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.
There is no prerequisite for Salesforce Marketing Cloud Administrator certification.
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Marketing Cloud Administrator Certification Exam advantages are as follow
- Improve your earning potential to get higher salaries.
- Develop your experience base and validate your skills to attract potential employers.
- Obtain a safe digital badge that you can attach to your social media profiles.
- Get ninety days of free access to Salesforce Learning Streams
- Gain visibility of a wide range of features, functions and important activities to use in the workplace.
- Learn to perform practical and complex activities through laboratory, practice sessions, study and.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
Salesforce Marketing-Cloud-Administrator日本語 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Connect | - Salesforce Integration Setup - Data Synchronization |
| Topic 2: Journey Builder Basics | - Entry Sources and Activities - Journey Configuration |
| Topic 3: Email Studio | - Email Creation and Sending - Deliverability and Tracking |
| Topic 4: Setup and Configuration | - Account Setup and User Management - Security and Permissions |
| Topic 5: Automation Studio | - Automation Workflows - Import and File Transfers |
| Topic 6: Data Management | - Data Extensions and Lists - Subscriber Data Architecture |
