Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
2. Email Message Design (13%)
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given a customer scenario, recommend email design best practices to implement.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given an email message design, determine the correct use of Approvals.
3. Content Creation and Delivery (18%)
- Given a scenario, create and customize an email message to meet a customer's need.
- Describe various send capabilities in the Email application.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
4. Marketing Automation (19%)
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
5. Subscriber and Data Management (28%)
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
6. Tracking and Reporting (7%)
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
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Who should take the Salesforce Marketing cloud email specialist Exam
Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Email Message Design | 24% | - A/B testing and approval processes - Content Builder usage - Dynamic content and personalization - Email design and responsive rendering |
| Insights and Analytics | 14% | - Email performance metrics - Report creation and analysis - Troubleshooting delivery issues |
| Subscriber and Data Management | 26% | - Segmentation and list management - Data extensions and data relationships - Data import and management |
| Marketing Automation | 26% | - Journey Builder implementation - Automation Studio configuration - Triggered sends and scheduled sends |
| Email Marketing Best Practices | 10% | - Permission and preference management - Compliance and regulations - Deliverability principles |
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