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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Topic 2: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Topic 3: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Topic 4: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
| Topic 5: Audience Management | - Category and taxonomy configuration - Segment creation and management |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?
A) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
C) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
D) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
E) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
2. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.
A) The apps use different delivery methods.
B) The apps receive data via different win frequencies.
C) You cannot create a single campaign to deliver to multiple app partners.
D) The apps support different IDs.
E) The apps are ranked different priorities.
3. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
A) The BlueKai Site ID is different for every Media Click tag.
B) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
C) The DoubleClick Campaign Manager macros are different for every creative.
D) The click-through URL must be added to the Media Click tag.
4. Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?
A) Managed classification
B) Self-classification
C) Corporate classification
D) Self-service OnRamp
5. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
A) Update Frequency
B) Classification Rules
C) Strategy
D) Current State
E) Use of Categories
F) Benefit
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A,C,D,F |



